Introducing Our New And Improved Logo
Hey there sustain-a-friends! We have some exciting news to share with you. We have a brand new logo courtesy of my cousin Steph Fung who is an incredibly talented graphic designer, illustrator, and cat mom. She runs a freelance design business called mochichito where she sells cute and kawaii pins, stationery, stickers and more. We commissioned her to upgrade our logo, and we are so happy with the results.
Before we talk about the new logo, let's take a look at the old one. Way back when we started Live to Sustain over two years ago, Adam and I came up with the original logo design. We were drawn to the hexagon shape because it felt reminiscent of a honeycomb, and we wanted to evoke the communal and collaborative nature of a beehive. We went with a green and blue color palette to give it an eco-friendly vibe. I'm not a professional graphic designer, but I sketched up the logo in Photoshop. We added a simple font, and called it a day. Here's the old logo below:
Flash forward two years later, and we decided it was time to take our logo to the next level. We decided to work with my cousin mochichito because she is so amazingly talented and a dream to work with. She listened carefully to our needs and delivered everything we wanted. She is super thorough and gave us several options to narrow down the final logo. I am so impressed with her creativity, technical skills, and professionalism. You should definitely hire her for all your graphic design needs.
We were inspired by these National Park badges by Eiman Design, and wanted to do something similar. We actually commissioned Steph to do two logos - one for Live to Sustain and a complementary one for Gingerhawk which we'll reveal later. Since Gingerhawk is an extension of our Live to Sustain brand, we wanted the logos to feel related like part of a collection.
We wanted a logo that evoked nature and felt hopeful and uplifting. I asked if it would be possible to incorporate the yin yang symbol because this logo will also be used for my future acupuncture business. (I am set to graduate from Pacific College with a degree in acupuncture and Chinese medicine at the end of the year!). I think Steph really slayed it with the design. We went back and forth on the colors a little bit, but ultimately decided on this dark green, peach, and cream combo. We hope you love the finals results as much as we do!
While "sustainability" can mean so many things, we believe that a sustainable lifestyle is one that is deeply rooted in the cycles of nature. Clean air, clean soil, and clean water are the foundation of a sustainable society. But beyond the environment, sustainability can be applied to economics, politics, healthcare, and personal well-being. Ultimately, a sustainable life is one that can be maintained indefinitely without burnout, destruction, and conflict.
Chinese medicine is built on the philosophy of harmonizing yin and yang. Yin and yang represent the duality of life on earth. There is a constant and dynamic interplay between opposing states of existence like day and night, winter and summer, hot and cold. We experience optimal health and happiness when the forces of yin and yang are in perfect balance. This is what we hope to encourage and inspire through Live to Sustain. It's about honoring the natural cycles of the universe and finding the sweet spot between growth and progress, rest and maintenance.
